The JBo Effect FASHION

The JBo Effect

With movie titles like Shaadi Ke Side Effects and Fashion; and hot-shot names like Vidya Balan, Priyanka Chopra, Sonam Kapoor, and Katrina Kaif already adorning her body of work, Mumbai-based fashion stylist and designer Jayati Bose has a smooth highway ahead of her, says P S Bhavana, who also managed to glean some style quick fixes and mantras off her in the Q&A process.

Orissa Post

When one wears modish heels to the airport one moment (for coffee with friends at 1 am in the morning) and suddenly decides to dump them and walk bare feet (to work) the next, you know it is Jayati Bose at her best. Jayati, also called JBo by her friends in the industry, started creating quite a stir a few years ago when she could instinctively style friends’ looks rather chic-ly, and with a difference. This creative streak of hers mushroomed soon after and helped her hop into a professional styling career. After working on a couple of Femina Miss India pageants, Jayati went on to bag major projects in the advertising and editorial realms. Then popped up styling for big banner films like Fashion (2008) and Shaadi Ke Side Effects (2014), where Jayati assisted in creating looks for the former and dished up whole put-togethers for Vidya Balan in the later. Well, now on to the protagonist for more…

Who is Jayati Bose?

“A spirited mother (to a three-year-old, almost-a-stylista-already daughter), a passionate workaholic (she works long and erratic hours depending on shoots); and an on-and-off chef (not the ‘cookies and cakes’ person but ‘pies and tarts’ lover). Sometimes, I also love making traditional (Bengali) dishes like Shukto or Payesh.”

What is style for JBo?

“It is comfort. But I have a penchant for off-beat clothes. For instance, I love sporting a long tee with a pair of leggings, and a pashmina shawl or kalamkari dupatta. Although I don’t have my nose pierced, I like adding a bold, silver nose pin to a casual long kurta and leggings with a doughnut bun. I believe in adding an element of ethnic-ness to what I wear or do.”

What is in your bag?

“My wallet, iPad, and make-up kit for any last-minute touch-ups. It has MAC products—Moulin Rouge lipstick, peach blusher, and kohl.”

What are your personal style quick fixes?

“No many! But for day changes, I switch my practical shoes with tie-ups or ankle boots. For evening outings, I am careful with my hair—I neatly tie a bun, go for a quick side braid, or wrap a top knot (doughnut). I don’t wear accessories, but use kajal, lipstick and blush as add-ons.”

What is your style mantra when you are in your ‘Mamma’ phase?

“When I am with my daughter, I carry my satchel to keep my hands free. I wear comfy footwear—not slippery and extremely sprint-friendly. All my clothes are usually hassle-free—

long, flowy tunics with dabbawala pyjamas; or maxi dresses with moccasins.”

Any wardrobe pick-me-ups?

“This year, autumn-winter is all about bright pop colours—mango yellow, acid green, pop pink or shocking red. So, bring colours into your wardrobe. Add some earthy brights, as well. Work with prints and textures, too. In silhouettes, dungarees are huge, which is about going back to the 90s. But wear them only if you are lean. Next, anything long could be worn in assorted colours or in monochromes. Accessorise with high street to luxe pieces which are classic, colourful, or bold—like jewellery stories with multi-hued stones, big bags like satchels or totes, and ankle-length or knee-high gladiators (think Steve Madden or Gucci).”

Your current work?

“This movie project I am not allowed to talk about.”

Your career highlights?

“It has to be styling Vidya Balan. I like dressing up her according to her personality. I haven’t changed her style but worked on her based on who she is as a person. I enjoy styling Priyanka Chopra according to her body shape, and she likes her waist highlighted. Parineeti Chopra, on the other hand is fun, and I style her according to her charm, while Katrina Kaif is this high-glam doll. I have done lots of interesting editorial and advertising work (Samsung, Priyanka Chopra for Nikon, Nokia, Kurkure, Katrina Kaif for Slice, Pantene with Sonakshi Sinha and Katrina Kaif, Mazaa, Sonam and Anil Kapoor for Mont Blanc), and worked with publications like Femina, Filmfare, SHM, High Glitz, Cine Blitz, People, etc on their style features.”

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