I have been part of the fashion media for over 16 years (thanks to my under-grad fashion design and then post-grad fashion communication / journalism studies).
My love for words, and the understanding of weaving them with visuals deepened during my years as Features Editor at Femina (lifestyle magazine with Worldwide Media Ltd.—Times of India/BBC). My work involved the generation of fashion content via writing, editing, styling, curation, and editorial co-ordination. Later, I moved to freelance and worked in different avenues. I wrote over 200 journalistic pieces for print and digital media and developed and taught academic modules (National Institute of Fashion Technology, Mumbai; Symbiosis Institute of Design, Pune; CEPT, Ahmedabad and IIM-Ahmedabad; British Council Kolkata; Ansal University’s Sushant School of Design and G D Goenka School of Fashion & Design, Gurgaon).
Now, besides writing, I use my experience, skill sets and learning to…
a) … create imaginative and researched fashion content for individuals, brands, labels and start-ups from the world of design that are focused on creating social impact. I interact closely with them to develop journalistic articles, blog stories, newsletter snippets, interviews and profiles, curated article-editing, narrative content for websites, and Do-It-Yourself pieces based on their needs. For this, you can email firstname.lastname@example.org
b) … work on my Indian Slow Fashion brand REVASTRA that takes stock of unused and underused saris (excess). And spiritually redesign and repurpose them into Vedic + Zen + Zerowaste geometric garments with handcrafted details. Legs: #saristrategy Consultations + #rephilosphy Workshops. To know more, email email@example.com and / or follow www.instagram.com/re_vastra
c) … enjoy mindful moments, where I sketch and doodle (dry pastels, inks and charcoals), read as much as I can (without pretense :), practice yoga, indulge in pottery, and travel to off-beat locales with my lovely husband and son. I also dig ancient Indian clothing and philosophies, linguistics (besides English, can speak five Indian languages), anthropology, human psychology, and snakes — it has been an intimate love affair as I have been bitten twice; and how I wish I was a Parselmouth! 🙂
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