I have been part of the fashion media for over 16 years (thanks to my under-grad design and then post-grad fashion communication / journalism studies).

My love for words, and the understanding of weaving them with visuals deepened during my years as Features Editor at Femina (lifestyle magazine with Worldwide Media Ltd.—Times of India/BBC). My work involved the generation of fashion content via writing, editing, styling, curation, and editorial co-ordination. Later, I moved to freelance and worked in different avenues: I wrote over 200 pieces for print and digital media and developed and taught academic modules (National Institute of Fashion Technology, Mumbai; Symbiosis Institute of Design, Pune; CEPT, Ahmedabad, IIM-Ahmedabad and G D Goenka School of Fashion & Design, Gurgaon).

Now, besides writing editorial pieces, I combine these skill sets to create imaginative content projects for individuals, brands, labels and start-ups that are focused on creating social impact. I interact closely with them to develop articles, blogs, brochures, brand stories, social impact campaign or idea narratives, social media plan, identity text and the works based on their needs.

In my spare time, I enjoy handcrafting things (recycling and upcycling), sketching and doodling (with dry pastels, inks and charcoals), practicing yoga, pottery, and indulging in off-beat travel. I also dig ancient Indian clothing, linguistics, anthropology, human psychology, and snakes — it has been an intimate love affair as I have been bitten twice; and how I wish I was a Parselmouth! 🙂

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